The Party Muse – New Branding!!

I have new branding guys!!!  Slowly but surely I feel myself becoming the brand and business owner I’ve always wanted to be.  It’s not easy trying to put together something that’s intentional, eye catching, high end, and still pure of your spirit.  That’s everything that I wanted this new branding to be for me and Blend Marketing Group nailed it!  It’s a lot bolder than the look I’ve had years past but what I realized is that my old branding was more of a blanket for me to hide under.  It was nice but it was washy and pastel and soft, almost like I was apologizing for being The Party Muse lol.  Like, “please don’t look at me and if you do just know that I’m not sure of myself”….that was the space I was in when I created that look, without me even knowing that of course.  I wasn’t sure if this business would work out and just having that uncertainty subconsciously holds you back.  This new branding and brand identity is me coming out of hiding, it’s me not apologizing for the high-end and luxury feel of my events.  Oh how I would love to not only appeal to everyone but also for everyone to be able to afford my planning but that’s just not possible, and I’m okay with that and I’m not going to apologize for it anymore.  I use to shy away from calling myself a luxury brand like it’s an ugly term or something but’s really not.  It’s a fact, party planners are not necessary, it is a luxury service!  Having a party is not dependent upon what kind of table linens you and your guests will have on the table.  All you need to do is to invite people and have food, doing more than that is a step up and certainly having someone else spend their time to do it for you is a luxury.  So yes, I am a high-end and luxury children’s party coordinator and not only do I have the portfolio to back it up but now I also have the branding to speak for me before you ever even know my name 🙂  That took some time for me, I would so often doubt my work and doubt my level of skill and the importance of what it is that I can provide but never again will I do that.  People prey on that, it’s something you exude without knowing and you end up getting yourself in hot water over and over again until you realize that you and your talents are a commodity!  Off on a rant today but I hope you can appreciate where all that is coming from and that you love the new look as much as I do.  The website will be changing as well so stay tuned to all the updates and let me know what you think.

Thank you Blend Marketing Group!!!